FSi Promat has been named as the winner of the Marketing Campaign of the Year at the recent ASFP awards for its ‘Every Clad Needs a Silverliner’ campaign.
Supporting the launch of FSi Promat’s Silverliner Open State Cavity Barrier 5 (OSCB-5), which provides critical passive fire protection that can prevent a fire, and the heat generated by it, from spreading for 90 minutes, the campaign reached more than half a million people.
Highlighting the importance of having adequate passive fire protection in building facades, the campaign raised awareness of the advantages of intumescent edge technology and its ability to reinstate lines of compartmentation in the event of a fire.
With a modest budget, the campaign generated a £500,000 sales pipeline, delivering a 23:1 return on investment.
To find out more about FSi Promat’s Silverliner Open State Cavity Barriers go to https://www.promat.com/en-gb/construction.
